About this policy
Alexandra Mann Jewelry ("Alexandra Mann Jewelry," "we," "us" or "our") is a fine jewelry studio and showroom at 11 King St E, Toronto, Ontario, Canada. This Privacy Policy explains how we collect, use, share and protect personal information when you visit alexandramannjewelry.com (the "Site"), shop with us online or in our showroom, book a consultation, commission a custom piece, or otherwise interact with us, including on social media.
By using the Site or our services, you agree to the practices described in this policy. If you do not agree, please do not use the Site.
This policy is governed by Canada's Personal Information Protection and Electronic Documents Act (PIPEDA) and, where they apply to you, other privacy laws such as Quebec's Law 25, the EU and UK General Data Protection Regulation (GDPR), and US state privacy laws.
Information we collect
Information you give us
- Contact and account details: name, email address, phone number, shipping and billing address, and account login details if you create an account.
- Order information: items purchased, ring sizes, engravings, order history, and communications about your order. Payment card details are entered into our payment processor's secure checkout; we do not store full card numbers.
- Consultation and custom design details: information you share when you book an in-person or virtual appointment or request a custom piece, such as what you are interested in, diamond shape, carat weight, metal, budget, timelines, sketches, photos and reference images.
- Heirloom and repair items: descriptions and photos of jewelry you bring to us for redesign, repair, sizing or appraisal.
- Marketing preferences: your email address and preferences when you sign up for our newsletter, early access lists or promotions.
- Messages: anything you send us by email, phone, contact form, or direct message on Instagram, TikTok, Pinterest or other platforms.
Information collected automatically
- Device and usage data: IP address, browser type, device type, operating system, pages viewed, products viewed, referring site, time on site, and approximate location (country or city) based on your IP address.
- Cookies and similar technologies: see "Cookies, pixels and advertising" below.
Information from third parties
- Shopify and payment providers: order, fraud-screening and transaction confirmation details.
- Social media and advertising platforms: if you interact with our ads or social accounts, or submit a lead form on a platform such as Meta, we may receive your name, contact details and the information you chose to share.
- Shipping carriers: delivery status and address corrections.
How we use your information
|
Purpose |
Examples |
Legal basis (EU/UK) |
|---|---|---|
|
Fulfil orders and services |
Process payment, ship orders, size and repair pieces, handle returns and exchanges |
Contract |
|
Consultations and custom work |
Schedule appointments, design and produce custom and bridal pieces, send design updates |
Contract; steps you request before a contract |
|
Customer service |
Answer questions, provide aftercare and warranty support |
Contract; legitimate interests |
|
Marketing |
Send newsletters, early access offers and promotions you signed up for |
Consent |
|
Advertising and measurement |
Show relevant ads on Meta, Google, TikTok and Pinterest; measure campaign results |
Consent (where required); legitimate interests |
|
Site improvement |
Understand how the Site is used and fix problems |
Legitimate interests |
|
Security and fraud prevention |
Screen orders, protect accounts and the Site |
Legitimate interests; legal obligation |
|
Legal and accounting |
Keep tax and transaction records, respond to lawful requests |
Legal obligation |
We only use personal information for the purposes we describe here or that you would reasonably expect. We will ask for your consent before using it for a new purpose.
Cookies, pixels and advertising
We and our partners use cookies, pixels, tags and similar technologies to run the Site, remember your cart and region, understand how visitors use the Site, and deliver and measure advertising.
- Essential: required for the Site to work, such as your cart, checkout, currency and login. These cannot be turned off.
- Analytics: help us understand traffic and performance, for example Shopify Analytics and Google Analytics.
- Advertising: the Meta Pixel and Conversions API, Google Ads, TikTok Pixel and Pinterest Tag let these platforms show you our ads, build audiences of people who visited the Site, and report on purchases and sign-ups that came from ads. These platforms may combine this data with information they already hold about you under their own privacy policies.
Your choices
- Use our cookie banner to accept or decline non-essential cookies. You can change your choice at any time.
- Adjust or block cookies in your browser settings. Blocking some cookies may affect how the Site works.
- Manage ad preferences directly with Meta, Google, TikTok and Pinterest, or opt out of interest-based ads through the Digital Advertising Alliance of Canada.
- We honour Global Privacy Control (GPC) browser signals as an opt-out of targeted advertising where required by law.
How we share your information
We do not sell your personal information for money. We share it only as needed to run our business:
- Shopify: our online store is hosted by Shopify Inc., which processes order, account and browsing data on our behalf. See Shopify's Privacy Policy.
- Payment processors: such as Shopify Payments, PayPal, Apple Pay, Google Pay and any financing providers you choose at checkout.
- Shipping and insurance: carriers and insurers who deliver and protect your order.
- Service providers: email marketing, appointment scheduling, customer service, IT and hosting providers.
- Production partners: setters, casters, engravers, gemological labs and appraisers who help make, certify or service your piece.
- Marketing and advertising partners: the advertising platforms listed above, and agencies that manage our campaigns under confidentiality obligations.
- Legal and safety: when required by law, to respond to lawful requests, or to protect our rights, customers or others.
- Business transfers: if we sell, merge or reorganize our business, personal information may be transferred to the new owner under this policy.
Our service providers may only use your information to perform services for us and must protect it.
International transfers, retention and security
Where your information goes. We are based in Canada and sell to customers around the world. Our service providers, including Shopify, may store and process your information in Canada, the United States, Ireland and other countries. Those countries may have different privacy laws, and your information may be accessible to their courts and authorities. Where GDPR applies, we rely on adequacy decisions or Standard Contractual Clauses for these transfers.
How long we keep it. We keep personal information only as long as needed for the purposes above. Order and transaction records are kept for at least seven years for tax and accounting purposes. Custom design files and appraisal records may be kept longer so we can service, resize or reproduce your piece. Marketing data is kept until you unsubscribe. We then delete or anonymize it.
How we protect it. We use reasonable physical, technical and administrative safeguards, including encrypted checkout, access controls and staff confidentiality. No method of transmission or storage is completely secure. If a breach creates a real risk of significant harm, we will notify you and the relevant regulators as required by law.
Your rights and choices
Everyone. You may ask to access the personal information we hold about you, correct it, or withdraw consent to its use (subject to legal or contractual limits). To make a request, contact us using the details below. We will respond within 30 days and may need to verify your identity first.
Email marketing. Every marketing email includes an unsubscribe link. We comply with Canada's Anti-Spam Legislation (CASL) and only send marketing messages with your consent. You will still receive messages about orders and appointments.
Quebec residents. You also have the right to request that your information be deleted or de-indexed, and to receive computerized information in a structured, commonly used format.
EU and UK residents. You also have the right to erasure, to restrict or object to processing (including direct marketing), and to data portability. You may complain to your local data protection authority.
US residents. Depending on your state (for example California, Colorado, Connecticut, Virginia or Texas), you may have the right to know, access, correct and delete your personal information, and to opt out of targeted advertising or the "sale" or "sharing" of personal information as those laws define it. Some advertising cookies may count as "sharing" under these laws. You can opt out through our cookie banner, the GPC signal, or by contacting us. We will not discriminate against you for exercising your rights. You may use an authorized agent to make a request on your behalf.
Children. The Site is not directed to children under 16, and we do not knowingly collect their personal information. If you believe a child has provided us information, contact us and we will delete it.
If you are not satisfied with our response in Canada, you may contact the Office of the Privacy Commissioner of Canada.